Keyword selection and optimization is the foundation of search engine marketing and selecting the right ones can make all the difference for your campaigns. There are a few ways to find a good mix of keywords both broad and long tail. These keyword selection strategies can be used to optimize your campaigns and find the best keywords that will convert.
Best Tools to Find Keywords for SEO and PPC
Some of the best tools to look for keywords are not in the Google Suite. Although Google tools are great, they are also limited to Google and no one else. Some other great tools to use for keyword research are Fresh Key and Soovle. Fresh Key is a tool that is mostly targeted to people looking for e-commerce niches and looking to start a niche blog. The tool itself is only a one time fee of $20 and does have some value in selecting keywords. Fresh Key uses a combination of Google Trends and also Amazon searches.
Soovle is another great tool that shows multiple search engines and will only show keywords that are popular. Some of the search engines you can see are Wikipedia, Answers.com, YouTube, Bing, Yahoo, Amazon, and Google. By typing in a keyword or phrase you can see how well that performs in each search engine. This gives you insight to whether it’s a good keyword to use. The only downside to Soovle is that it does not show the average search traffic. Soovle is great for checking keyword in multiple search engines.
Getting You Keywords Organized
Start compiling a list of keywords in a Excel spreadsheet. I like to create a list with my seed keywords and my variations together. The seed should be generally included in all keyword mentions, the variations are the differentiation that will help boost it in the long tail. For instance, the seed keyword for The Key Agency is “search engine marketing” the variations could be “search engine marketing services” search engine marketing agency” “search engine marketing strategy”.
Keyword selection and optimization is largely about organization and structure. Your spreadsheet should be constantly updated as you find new, more profitable keywords and replaced old ones.
Keyword Strategy and Optimization Resources